So, how do you ensure your blog post catches the eyes of your target audience, buyer personas, and customers? It features 20 page layouts in A4 size. If you took a quick look at the official brand colors from Mozilla you would probably be able to figure out which were the main and secondary colors instantly. Many brand guidelines examples that I came across while writing this article used only hex codes to name their brand colors. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors. We'll cover how to write and manage your business's blog as well as provide helpful templates to simplify your blogging efforts. But for some words, like Disqus, you aren’t going to have a friend to tell you how to pronounce it. You may not need a ton of separate colors but having a few extra sanctioned ones can’t hurt. Instead, try organizing the official images by topics or use like Airbnb does. There's a lot of content in the piece, so it's broken up into a few sections using descriptive headers. The designers over at Lovelytique went with that shape actually, as you can clearly see. For example, if you're writing about sustainability and the environment, green might be a color to keep in mind while designing. For this example, you need not look any further than the blog post you're reading right now! And when it is paired with a minimalist guide, the font looks even better. Or just brands that take a very minimalistic approach to design and branding. Let's take a look at the post, "How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy." When you are working for a company as large as LinkedIn, you are probably going to have a handful of brand colors to choose from. And whether it be serious, or playful, they can set that tone from the beginning. Refrain from adding a laundry list of tags to each post. Branding guidelines give everyone inside or outside your organization a document to reference if they have a question about using your brand colors, fonts and more. A simple way to guarantee that your branding is used correctly by affiliates is to show how not to use that content. People want to know that their company stands for the right things and will feel safe working there. If you’re going to present your branding guidelines to people outside of your nonprofit organization, be sure to make it very eye-catching or interesting. And there’s nothing wrong with that! But if you've followed our formula so far, you should already have a working title that will naturally include keywords and/ or phrases your target audience is interested in. Consider linking pages that you want to rank for a specific keyword. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic. See what your first blog post can look like, below, based on the topic you choose and the audience you're targeting. For instance, if your readers are millennials looking to start a business, you probably don't need to provide them with information about getting started in social media — most of them already have that down. You might come up with a few different working titles — in other words, iterations of approaching that topic to help you focus your writing. And to make things even easier, you can download and use our free blog post templates, which are pre-organized for six of the most common blogs. In this brand style guide template, they use white space extremely well. Your blog's domain will look like this: www.yourblog.com. From presentations to annual reports, and even, as you can see above, brand guidelines. Then they could create a screenshot of really anything, instead of using the perfect one your brand should have already made. Even if you only have two fonts, it doesn’t hurt to include specific instructions for using them. Otherwise, you are going to have too many “official” colors to keep track of. For some people Reddit is a true mystery, I really didn’t even get what it was until a few years ago. These examples can help you keep a very consistent brand identity on social media as well. Most blogs look for short paragraphs, so while you’re on the subjec… Not only will it outline exactly how visual branding should be used, it can provide some insight to the history or culture of the company. Not only will this make your brand feel a lot more genuine, these people are an important part of your brand story. Even the best writers can use reminders on … And even more ways of creating the same type of design work. You made it to the end in one piece. That’s where a simple cheat sheet will do the trick. That’s why I think that the designers choose a serif font to use on every page of this brand guidelines template. You can include it as part of your employee handbook. (Need help finding accurate and compelling data to use in your post? An easy way to illustrate that to readers is by including a signature section, like in the brand guidelines template above. This guide will help you to understand to implement blogger markup structure, and template … If you work for an extremely creative brand, like Venngage, your branding guidelines should reflect that. You can tell a reader a lot about your brand just from the font you use in your branding guidelines. We think that they have outlined basically everything that you need to include in your brand guidelines. Most blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. A guide like this is probably not needed for small teams, but larger companies should already have something like this drawn up. Free and premium plans, Sales CRM software. But it’s worth it in the long run, because inconsistent branding will cost your company revenue and trust. Within a minute or so you can understand how the entire platform works! But if you work for a multinational nonprofit organization, the guidelines need to be a little bit more in depth. In this brand guidelines template, they use an entire page just for that! Try to select at least five colors that represent your brand voice for a more robust color palette. Especially when consistent branding leads to a revenue increase of 23%! That’s why having strong brand guidelines are essential right now. They masterfully created an infographic of their brand guidelines that outlines the many facets of their branding. Like a triangle. Check out this roundup of sources for inspiration.). In this brand guidelines template… Then, describe the purpose of your post and explain how it will address a problem the reader may be experiencing. Check out HubSpot Academy's free content marketing training resource page.). Here are five popular web hosting services to choose from: Once you have your domain name set up, customize the appearance of your blog to reflect the theme of the content you plan on creating and your brand. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog content. Similar to the "leaky faucet" examples above, she suggests you "iterate off old topics to come up with unique and compelling new topics.". Want some real examples of blog posts? While the most basic of brand guides can include company colors, fonts, and logos, there’s a lot more you can include ensuring brand consistency. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth. But there is also a blog puts the navigationbar above header. You probably have heard about using white space in your designs or graphics in the past. For example, if you want to get an outside expert's opinion on a topic, a guest post is perfect for that. They're like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. In a well-formatted and visually-appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. In this brand guidelines example for Stories, they include five official variations of their official colors. The brand guidelines template above outlines some of the most important facets of your visual brand. Making those small choices will help you present a consistent brand to the world. Now if you need to make your brand guidelines a little more effective this year, I would recommend checking out some of these 70+ brand guidelines templates, real-world examples and design tips for inspiration. In the brand guide template above, a branded font is used in each page header. Here are four other types of blog posts you could start with: If you're having trouble coming up with topic ideas, check out this blog post by my colleague. Free and premium plans, Content management system software. Need some Slideshare ideas? Here's a little blog SEO reminder about what you should review and optimize: Meta descriptions are the descriptions below the post's page title on Google's search results pages. As you can see above, instead of using their old trademark blue, they expanded their brand color palette significantly to include some muted colors. Sign-up for our newsletter. This can come in handy when creating internal documents such as marketing plans or reports, blog posts, presentations and more. The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. These designers choose to use a bold photo that feels very serious and professional. I’m guessing that new users, or journalists, might be confused on how it works as well. See that evolution from topic, to working title, to final title? Follow the steps and tips we covered above to begin publishing and enhancing your blog today. Now that you have your outline/template, you're ready to fill in the blanks. This approach can help you tell your brand story to new employees as part of their onboarding or people outside of the company. At the core of every small business is the founders and employees, no matter what industry you work in. One of the easiest ways to expand your official brand colors is to also include branded tints and shades. Blog header usually contains the blog name, logo and description of the blog… Ensure the problem is also kept separate from the constraints of the Solution. Here's what to consider: If you've mastered the steps above, learn about some ways to take your blog posts to the next level. But brand guidelines go far beyond a logo or icon. These unique fonts help them stand out from the competition and rise above the noise on social media. In addition to breaking down your visual branding, take the time to explain why you may have selected those visuals. In this incredible brand guidelines from Truth, they spend two full pages telling their employees how they should visualize data. With the 5 primary colors breaking down the somewhat long guide into manageable chunks of information. I’ll also give you a TON of examples of how other brands have approached their brand guidelines. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer. And now brands are starting to add them to their official brand, like Fabled did above. Unlike blogs, Slideshare decks don't often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. Dropbox was one of the first large companies to embrace this trend fully. So be sure to take the time to outline your brand guidelines so there’s no confusion. In my search for great examples for this article, I found that a handful of larger brands used this idea as well. Generally speaking, it’s good practice to include a paragraph or two to introduce readers to your brand. Blogging can help you build brand awareness, become a thought-leader and expert in your industry, attract qualified leads, and boost conversions. To keep all your projects, departments and sub-brands straight, try color coding them. If you already manage a website and are writing the first post for that existing website, ensure the article is consistent with the website in appearance and subject matter. Free and premium plans, Customer service software. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business: See how that's a win-win for everyone? Aside from these guidelines, make sure that your blog looks as how you want it to look as it serves as your online representation of yourself, your company, or your organization. You can use the same approach to outline how your brand colors, fonts, or other elements fit into your brand mission, voice and tone. Example: Progressive disclosure#Problem Further information: Mandatory Elements Present Each image that they used helps convey the mood, values, and subjects of their brand. Houzz didn't launch the app, but the news of its launching is no less important to Houzz's audience. The name between the two periods is up to you, as long as this domain name doesn't yet exist on the internet. These rather massive changes were undertaken to position the company as something that connects the creatives of the world. If your customer has a problem you can't solve, a guest post is a great way to solve that problem. They are very trendy! Consistent branding across all channels can increase revenue by 23%. That’s why it’s important to outline how your company visualizes data in your brand guidelines. Join our newsletter to receive monthly competitions, offers and information on all things vegan. There are words out there that no matter how many times you read it, you still will never know how to pronounce it correctly. Because of that value to the company, they have to make sure that likeness is used correctly. Plus, these elements and ideas will be at the front of their mind whenever they are thinking about a new project or graphic! Craft a fresh article As you can see above, each page uses a font that readers can’t miss to give them some important information. Incorrect spacing can really ruin any visual in an instant. That’s almost a given, but what they don’t show is how they selected those particular colors. One of the most valuable things that a company can have right now is a strong and consistent brand. Want to learn how to build your own Brand Style Guide? First, grab the reader's attention. To extremely simplify it, that’s like giving someone the hex code of your brand colors, but for photography. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access. Currently I have has a blog with a blog name guidelines, and currently I am using the default template blogger at desaign by Josh Peterson, he gave the name of this template is a Blogger Template … Some visual content may be only used for social media marketing, direct mail campaigns or on your blog. No one should have to guess which is a header or a body font when it comes time to use them. This is because they’ve created a visual hierarchy using different sized circles. Our Brand Style Guide template is designed to help you lay the foundation for your brand's logo, fonts, colors, and more. But first, check out our post on what logo styles consumers trust the most. Premium plans, Connect your favorite apps to HubSpot. This company probably has more color palettes than they know what to do with. You could end up getting it to rank on Google's first page of results instead of its second page — and that ain't small potatoes. In this example from WebSummit they show which colors should be used with each font. Use your outline as a guide and expand on all points as needed. And, what will resonate with them? Not just list visuals, logos, and colors that your brand uses. These simple brand guidelines templates are perfect for companies that don’t have a ton of brand rules and regulations. Plus, anyone can create a quick but comprehensive brand guide using our templates and online editor even if you’re not a designer. Your logo is one of the first things people will associate with your brand. After you finish writing, go back and search engine optimize your post. Pro tip: You may not want to jump into a "how-to" article for your first blog post. Be sure to label where each of your branded fonts should be used, like in this one-page brand guide. Determine the Key Takeaway for Your Readers. Congrats! Colors are going to interact in different ways if they are used on a mobile device. But I don’t think that’s very practical, especially for people outside of the design team. It jumps off the page and grabs your attention in an instant. Don’t have a logo yet? In other words, your blog's subdomain will live in its own section of yourcompany.com. From the very beginning of starting your blog you need to think carefully where you invest your time and energy. Blogger does not currently allow us to add a template to the template gallery. These official illustrations are a fantastic way to set your company apart from the competition. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries. Choose a visually appealing and relevant image for your post. The five colors are different but they all complement each other. Do NOT write in the first person using words like “I,” … Standing out in the market is one of the main reasons that you are creating a visual brand in the first place. It’s much easier to call a color “Pave” or “Forest”, like in this example from Jungle House, instead of remembering a bunch of hex codes. List-based posts are sometimes called "listicles," a mix of the words "list" and "article." If you can’t come up with five, at least pick three and fill the other two spots out with some neutral colors. Carefully select which keywords you want to link to other pages on your site because search engines take that into consideration when ranking your page for certain keywords. Then, use examples to keep your readers interested in what you have to say. Without a blog, you'll find yourself experiencing a number of problems such as poor search engine optimization (SEO), lack of promotional content for social, little clout with your leads and customers, and fewer pages to share your lead-generating calls-to-action (CTAs) on. For example, you may decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets." For a brand that works in a very hectic industry, like healthcare, building that initial trust is very important. When people see that graphic out in the world they should immediately think about your company. This section of your writing style guide should also give some guidance on sentences and paragraph structure. As you can see, the designers used a white font to make a few key phrases jump off the page. Someone will be able to quickly get what their visual brand is about, just by looking at those photos. The next step — but not the last — is actually writing the content. Luckily, there are a ton of tools you can lean on to help you improve your writing. Finally, see if you can shorten it at all. They have already taken over Silicon Valley and social media. Now instead of studying the economy he writes about everything and enjoys stirring the pot. Every brand is going to include their company colors in their brand guidelines. Before you start writing your blog post, make sure you have a clear understanding of your target audience. I like these simple one page guidelines because they are very actionable and easy to share with your team to ensure consistent branding. If your brand has coined any words or phrases, include a dictionary in your brand guidelines. Follow the steps below. Originally published Apr 29, 2020 12:30:00 PM, updated October 14 2020, How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates], free content marketing training resource page, Create Buyer Personas for Your Business [Free Template], Blog Post: How to Create Detailed Buyer Personas for Your Business, [Free Tool] Make My Persona: Buyer Persona Generator, How to Choose a Solid Topic for Your Next Blog Post. download and use our free blog post templates, Check out this roundup of sources for inspiration, The Marketer's Pocket Guide to Writing Well [Free Ebook], How to Write Compelling Copy: 7 Tips for Writing Content That Converts, How to Write With Clarity: 9 Tips for Simplifying Your Message, The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone, Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting, The Beginner's Guide to Starting a Successful Blog in 2019, Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches, How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process, 10 Simple Edits That'll Instantly Improve Any Piece of Writing, content with relevant images receives 94% more views than content without relevant images, How to Select the Perfect Image for Your Next Blog Post, CTA is also a valuable resource for the person reading your content, What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration, mobile devices accounting for nearly two-of-three minutes spent online, How to Make a Mobile-Friendly Website: SEO Tips for a Post-"Mobilegeddon" World, ways to take your blog posts to the next level, 10 Fresh Ways to Get Better Results From Your Blog Posts, What I Wish I Had Known Before Writing My First Book, Ivy Goes Mobile With New App for Designers, The Key Benefits of Studying Online [Infographic], Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic]. 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